This is the first post on the various kinds of photography taht you can find – and even specialize on.
What is it?
Product photography is the photography of objects, either they are small objects, like milk cartons, or huge, like trucks, that may be used in catalogues, billboards, menus, online, etc.
As any other kind, it requires work – a lot of it. The subjects are often very varied, which allows the photographer (or someone interested) to explore light and shadows as much as they can and to understand materials better. Those skills are useful for all kinds of photography.
Here, the product sells (even if you’re not really on a retail business) – it’s always about the product!
A great product shot will make someone want it, despite other qualities such as brand or price. So, the photos need to properly display what the product is and sell it as a certain status.
“I don’t have a lot of gear, what about now?”
As in everything in live, you make the gears; they don’t make you. The tools you need will vary based on what your’re shooting, but you can take note that you can use almost any digital camera as a starting tool. Professionally, you may have:
* Various lenses:
Macro lenses are great for detail shots, but you’ll also find prime lenses as they maintain the focal length and are usually faster that zoom lenses, keeping picture sharpness. Mandatory: a tripod. Half of the shots will be still, so a trippod is your best friend.
Most common to find: a multi-strobe setup with umbrellas, softboxes, ringflash, snoots, grids and other lighting modifiers, and flags to block light. If you don’t have a ringflash, you’ll need to set up a display to get light from the front.
If you need backgrounds, you can use seamless paper of every color or specific items (that’s here light tents and cubes enter). Do as you need!
On the second post about Product Photography, I’ll tell you how to set up for a photoshoot and how to shoot some materials. 🙂